The brand-new brand name will combine Kaplan International Languages, Alpadia Language Schools and Azurlingua under a single international identity, with all schools presently running as Kaplan International Languages transitioning to the Favorably Languages name.
The relocation follows Inspirit Capital’s acquisition of business, exposed by The PIE News in April, and represents what the organisation describes as a tactical evolution developed to enhance its position in the worldwide language travel market.
At the time of the acquisition, Kaplan International CEO David Jones informed The PIE that the choice had been difficult, however would allow the languages arm of the business to “offer it the attention that it should have moving forward”.
William Wellesley, executive chairman of Favorably Languages, said the rebrand reflected a wider focus on student results beyond language acquisition.
“Positively Languages is more than a new name; it’s a dedication we’re making to every student who picks to study with us,” he stated.
“Our commitment to scholastic quality is steadfast, however we’re likewise broadening how we engage with students, opening education, professions and life opportunities through finding out that is practical, encouraging and outcome-focused.”
Caroline Maas, COO of Kaplan Languages Group, told The PIE that Favorably Languages’ name and brand identity would assist it enter into the ELT market with “something truly fresh and amazing”.
In particular, the choice to utilize the word “positively” refelcted “where we think we’re going and what we believe the essence of our buisness is”, she added.
“I think the brand gives us a great deal of various opportunities to reveal that with our markets, for our students in our schools and for their instructors,” Maas stated.
And she said that the brand-new brand mirrored where the company sees the future of ELT learning, which has experienced several headwinds such as decreasing student numbers in recent years.
“We see this as signalling to the world that we are really optimistic and enthusiastic about the future, consider it extremely bright, and understand that the market and the market will require advancement,” she stated. “It will need a fresh take and a fresh method.”
The business said the brand-new brand name would continue to serve trainees from more than 140 nations through its worldwide network of language schools and summer camps, while dealing with firm partners worldwide.
We see this as signalling to the world that we are really positive and enthusiastic about the future, consider it really intense, and comprehend that the marketplace and the industry will require evolution
Caroline Maas, Kaplan Languages Group
The business has described 4 pillars underpinning the new identity: first-rate education, study in leading destinations where the target language is spoken, encouraging knowing environments and guaranteed progression through its teaching method.
Although the rebrand has actually now been announced, business will continue to run under the Kaplan International Languages name till the complete launch of Favorably Languages later on this year.