Selecting a profession course as a teenager can feel frustrating. I remember, several moons ago, weighing up all the alternatives in front of me and questioning which course would offer me the very best opportunity of work, however likewise whether I ‘d really learn what the real life would one day ask of me. It’s a stress that never actually goes away, and it’s one I see shown in the students who walk through our doors every year.
At NABA, Nuova Accademia di Belle Arti, the function is clear: through Artistic Intelligence, we nurture individuals to create a new tomorrow.
The approach we take to imaginative education is built on two stealthily simple concepts: thinking and making. Not one before the other. Not theory now, practice later on. Both, always, in discussion with each other. You’ll see this running through our bachelor’s degree programmes at the NABA London campus in Style Style, Style Marketing Management, and Style, where learning is multidisciplinary and closely shows how imaginative work actually occurs.
On the thinking side, trainees are continuously motivated to question ideas before they make anything. That means developing a clear point of view and asking why a job must exist in the first place. This is where principles are really formed, not simply ideas produced.
Then comes the making. Trainees move quickly into prototyping, exploring and checking ideas through physical or digital outputs. The secret is model: making something, assessing it, improving it, and often looping back to rethink the initial principle completely– finding out by doing. In practice, this plays out through studio-based learning, job briefs that mirror real-world restraints, and constant critique sessions. Feedback is fast, honest and collective, just as it would remain in an expert creative environment.
Whether a student ends up sewing a piece for a fashion show or creating product packaging for an international brand, the procedure of thinking and making together is what assists them discover what makes their work definitely theirs
When we take a look at our information, according to a 2025 study by Doxa, 90% of NABA graduates discover work within a year of completing their research studies– a figure that increases to 94% for those who finish a Master of Arts or Academic Master programme. These numbers speak not just to the quality of the education, however to how well it maps onto what the innovative markets are actually looking for.
What makes this method particularly powerful is that students are never simply “studying theory” in seclusion. From day one, they work as if they are currently in a studio or company: responding to briefs, handling due dates, providing concepts, protecting imaginative choices, and developing a portfolio as they go. By the time they finish, they’re not translating scholastic work into expert practice– they have actually currently been doing it for many years.
However possibly the most important result isn’t the portfolio or the technical skills. It’s the sense of imaginative identity that emerges along the method. Whether a student winds up stitching a piece for a fashion program or creating packaging for a global brand name, the procedure of thinking and making together is what helps them find what makes their work noticeably theirs.
In a world where the function of human creativity is being questioned more than ever, that seems like exactly the right thing to be mentor.
About the author: Diego Mattiolo is School Director and Head of Education at NABA, Nuova Accademia di Belle Arti’s new London campus. With over 10 years of global experience in academic management, he brings strong expertise in leading multicultural groups and developing dynamic, student-centred knowing environments. He has experience in key growth initiatives, maintained high teaching requirements, and delivered distinct instructional experiences.
< img src ="// www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E"/ > < img src="https://thepienews.b-cdn.net/wp-content/uploads/2026/06/1-1.jpg"/ >
